For the majority of fitness & nutrition, “professionally credentialed coaches”, social media has become an incessant den of ignorant iniquity & perpetual lies!
We are exposed to pencil thin girls jumping up & down with weights the size of thimbles, to super-shredded- hormone-enhanced-selfie-takers, who protesteth far too much , that it’s all naturally begotten . Oh and let’s not forget the filters & photoshop skillz. And don't even get me started on the Z-List celebrities who continually pop up, shamelessly plugging the dodgiest junk that the equally dodgy companies target them to promote. Not really surprising then, that everyone is more confused and obesity is at pandemic proportions.
My biggest nemesis, is the abundance of new “wellness coaches” or slimming club consultants (sic,) whose professional industry credentials, are blatantly non existent. The sad thing, is most of them are genuinely good people. Their ignorance & lack of knowledge are how they get hoodwinked into this vicious cycle of misinformation.
The majority of these people have not spent years studying or gaining real hands on experience in our field and their “education” is based on how to sell their “personal experience” or overpriced & mostly ineffective snake oil products - packaged as magic potions, shakes, juices and pills & other equally useless promises.
The legitimate professionals, would never risk their credibility by aligning with this dodgy world of pseudoscience. Unfortunately, there are of course the exceptions- those sorts who would sell their granny if it meant a few quid in their pocket.
Some of these companies even push exercise videos - you know the sort, the ones that have you jumping up & down in front of your TV screen armed with tiny dumbbells, yoga mat, elastic bands and other bits of equally ineffective paraphernalia. (If this sounds like your fitness class the only person benefitting from this arrangement is the person/company you are paying.)
Best case scenario, is that you may initially drop a few pounds on that massively unreliable scale, or potentially improve your cardio fitness, but you're more likely NOT to get any results or you will get injured and quit!
On the flip side, I absolutely applaud anyone who has taken that huge step (even if they are misguided) in getting out of your comfort zone, in your attempts to make the changes. Unfortunately, if it’s sustainable weight loss or body composition goals you are after, if you bought into this hyped up BS, you are probably not going to succeed.
Regardless of what our favourite celebrity coach, fitness magazine (paid for by supplement advertising & therefore a tad conflicted in bias), or juice company tell you, results are determined by what & how much you eat - and only a qualified expert should even broach nutrition with you.
And there is no way to sugarcoat the fact that you need an individualised exercise program which focuses on systematic progressive overload (compound exercises with access to heavy weights).
If it was as easy as all the “others” tell you, don’t you think that as an industry people wouldn’t bother spending years studying the evidence based sciences and working in the trenches?
Please leave your comments and share this post to any of your loved ones who are caught in the cycle described above, all opinions are welcome ;-)